Its quite simple really

Maybe its just me, but is Fair and Lovely the most racist brand in the world or what? These guys actively extol the importance of being 'white' and simultaneously show that dark skinned women and men are losers who will never get laid or be successful. Their nefarious advertisement campaigns have brainwashed Indians so thoroughly that they don't even bat an eyelid when an olive skinned young lady is ruthlessly criticized on television.

But worry not, I have come up with a devastating plan to counter this evil company. Its quite simple really.

First, I'll convince Raj Thackery that Fair and Lovely is a Bihari company (maybe they are, who knows) which has forcefully taken land away from innocent Marathi villagers, and which secretly finances Bhojpuri films. So now the MNS foot soldiers should go out and destroy all property belonging to Fair and Lovely, thus ensuring that no more fairness creams are produced.

Second, find that sonofagun Muthalik and explain to him that women using such products is an affront to "Indian culture", whatever that is. This, in turn, will result in the holy warriors of the Shri Ram Sene attacking any and all vile tarnishers (read: anyone who uses said brand) of India's majestic culture.

Finally, inconclusively prove that use of said brand will lead to a fatal combination of skin cancer, explosive diarrhea, acne and small pox, causing a complete prohibition of the product the moment Shri Anbumani Ramadoss gets wind of this.

Thus, employing this trifecta of doom, a large cosmetics company can be brought to its knees.